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Kaurie Hull on Committing to Account Based Marketing

Kaurie Hull, Account Director at 90octane, takes the preconceived notions out of Account Based Marketing (ABM). ABM takes the guess work out and lets you commit to something that can be modified for the right customer retention.  A campaign doesn’t have to end after one try, find the commonality between accounts. Always Be Modifying.

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Orange142

O142 is a pure digital advertising house using big data technology to accurately research, buy, design and launch successful demand generation advertising for the travel industry, Fortune 500 and beyond. The company’s persuasion methodology is a key component to success and includes eMail, Mobile, Display, Native, InternetTV, Search, Social, Internet Radio and more. O142 delivers premium ad inventory covering 98% of the digital landscape with very attractive return on investment for clients. O142 supports primarily global ad agencies, and in some cases, brands direct. We make life easier for Big Brands and Marketing Agencies. With Confidential, Non-Competitive and Complete Digital Advertising Services alongside our Big Data Platform and Real-Time Dashboard we provide successful digital campaigns with direct access into performance metrics.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Orange142

O142 is a pure digital advertising house using big data technology to accurately research, buy, design and launch successful demand generation advertising for the travel industry, Fortune 500 and beyond. The company’s persuasion methodology is a key component to success and includes eMail, Mobile, Display, Native, InternetTV, Search, Social, Internet Radio and more. O142 delivers premium ad inventory covering 98% of the digital landscape with very attractive return on investment for clients. O142 supports primarily global ad agencies, and in some cases, brands direct. We make life easier for Big Brands and Marketing Agencies. With Confidential, Non-Competitive and Complete Digital Advertising Services alongside our Big Data Platform and Real-Time Dashboard we provide successful digital campaigns with direct access into performance metrics.

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