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Align Your Sales and Marketing Teams for ABM Success

Sales and marketing teams are working closer than ever before, but getting things to align across your entire revenue org isn't always easy.How to adjust goal setting for Account-Based Marketing.How to handle lead transitions between your Sales and Marketing Teams.

Spotlight

inStream

inStream is a fast growing technology and targeted marketing company. Our innovative software turns the consumer receipt into a powerful marketing platform. As a leader in personalized targeted marketing delivery solutions, inStream partners with national retailers and Fortune 100 brands to increase customer engagement and drive profitable sales. Our software allows retailers to print eye-catching ads – in graphics – on the FRONT of customer receipts, or send interactive Digital Receipts to their inbox, viewable on any device, whether they shop in-store or online, Our POS marketing solutions deliver relevant content and offers based on customer-specific purchase and affinity data. Our programs link to loyalty accounts, mobile apps and social media for a 360º connection across multiple touch points, to enhance the shopping experience, brand loyalty and sales.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

inStream

inStream is a fast growing technology and targeted marketing company. Our innovative software turns the consumer receipt into a powerful marketing platform. As a leader in personalized targeted marketing delivery solutions, inStream partners with national retailers and Fortune 100 brands to increase customer engagement and drive profitable sales. Our software allows retailers to print eye-catching ads – in graphics – on the FRONT of customer receipts, or send interactive Digital Receipts to their inbox, viewable on any device, whether they shop in-store or online, Our POS marketing solutions deliver relevant content and offers based on customer-specific purchase and affinity data. Our programs link to loyalty accounts, mobile apps and social media for a 360º connection across multiple touch points, to enhance the shopping experience, brand loyalty and sales.

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