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Personalization Across the B2B Customer Journey

Real-time personalization enables marketers to guide visitors along the B2B customer journey — at each individual’s unique pace. This infographic provides tips for leveraging personalization across demand generation, account-based marketing (ABM) and ongoing customer success.

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Renegade, LLC

Renegade helps courageous CMOs cut through their content nightmares. In theory, content is king. In practice, it is more like an ungainly prince, teasing you with his promise but ultimately failing to live up to his potential. We solve for that and let your content reign supreme. B2B Content Strategy Renegade’s content strategy work comes in three fresh flavors including our insight-revealing Content Audit, our epic Brand Story Finder and our guaranteed-to-cut- through Plan on a Page. We’ll help you refine and build out what we call a StoryHub, filling in the gaps of your Inbound, DemandGen, ABM and Social Selling programs while making sure ALL of this story-rich content works together to propel your business.

Other Infographics

Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Personalization Across the B2B Customer Journey