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Marketing Analytics: Competitive Analysis and Market Segmentation | UC BerkeleyX on edX

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

Spotlight

The Think Tank

The Think Tank is a creative integrated marketing communications agency providing a complete range of services across all marketing disciplines for 22 years. A multi award winning agency, we specialise in B2B Marketing and PR, providing support for our clients in brand creation, development and revitalisation, product and service launches, promotional activities, press and public relations and many other marketing activities to meet their objectives. We work with a range of clients including Leica Geosystems, Asendia, AluK, OKI Printing Solutions, Formica, Ecolution, CIBSE, Muraspec, Permasense, Silver Bullet Publishing, SAS International, Nespresso, My Retail Media, Vision, Signalling Solutions, Rexel, Tarkett, Profile Software and many more.

OTHER VIDEOS

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video | July 28, 2023

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video | July 28, 2023

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video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

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video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

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video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

The Think Tank

The Think Tank is a creative integrated marketing communications agency providing a complete range of services across all marketing disciplines for 22 years. A multi award winning agency, we specialise in B2B Marketing and PR, providing support for our clients in brand creation, development and revitalisation, product and service launches, promotional activities, press and public relations and many other marketing activities to meet their objectives. We work with a range of clients including Leica Geosystems, Asendia, AluK, OKI Printing Solutions, Formica, Ecolution, CIBSE, Muraspec, Permasense, Silver Bullet Publishing, SAS International, Nespresso, My Retail Media, Vision, Signalling Solutions, Rexel, Tarkett, Profile Software and many more.

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