5 Key Steps for Data-Driven Success

whitePaper | January 6, 2023

Since the beginning of B2B marketing as we know it, marketers have struggled with the question of how to get in front of the right prospects at the precise moment they’re ready to buy. For decades, the only solution was to use firmographic data (company size, industry, geographic footprint, etc.) which unfortunately offered no insights into whether the target would be ready to buy today, next quarter, next year, or ever. Things improved somewhat when technographic data came on the scene. By finding out which tools, technologies, and applications a company used, marketers could gain deeper insights into what they buy, how they operate, and what they might be looking to do next.

whitePaper | January 20, 2020

Aligning sales and marketing is one of the most common problems companies face. Managers find that often, sales and marketing have differentiating solutions when it comes to developing strategies; which can affect company revenue and lead generation efforts. With marketing known for its spending habits, company executives demand a good ROI. As a result of significant revenue gain more than 60% of companies plan to launch an account-based marketing (ABM) campaign in the following year. Why is ABM becoming so popular? This marketing tactic allows marketers to create targeted campaigns for specific high-value accounts. In order to have an effective Account Based Marketing strategy it is important for your sales and marketing team to be aligned. But what is account based marketing, and how can you integrate it in your company to make sure your team will deliver the ROI that your company needs?

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

whitePaper | January 5, 2023

The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.