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What Is ABM and How Can Marketers Benefit from It?

Account Based Marketing is a strategic marketing approach in which an organization treats each individual prospect as a separate account. ABM focuses more on companies rather than individuals, and treats each organization like its very own market. In this infographic by Blue Mail Media, learn what ABM is and how marketers can benefit from It?

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Account Tiering in ABM

Infographic | March 2, 2022

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

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With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

What Is ABM and How Can Marketers Benefit from It?