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THERE IS A NEW WAY TO MAKE MARKETING The growth of your business requires a flexible, safe and easy to use platform. Create incredible Marketing and Sales actions, the limit is your imagination.
Infographic | December 28, 2021
ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.
Infographic | May 21, 2021
Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.
Infographic | February 28, 2022
Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.
Infographic | January 20, 2022
They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.
Infographic | January 27, 2022
ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.
Infographic | February 8, 2022
With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.
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