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whitepaper
A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS
The Emerging Role of 360-Degree Customer Data in B2B Marketing Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning combination when actionable insights drive their usage and lead to awesome customer experiences. Forrester recently reported that B2B companies are being forced to rethink customer engagement strategies in order to stay competitive. In the very near future, customer experience will become the crucible that forges the next generation of market leaders. DOWNLOAD