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. https://www.devprojournal.com/business-operations/marketing/inbound-marketing-isvs/
blog article
INBOUND MARKETING FOR ISVS: WHICH DIRECTION IS YOUR MARKETING HEADED?
Inbound marketing can help ISVs attract more traffic to their websites and convert more site visitors to leads. With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like any other aspect of your business, is all about working smart.  If you are having trouble finding and chasing down prospects using your current marketing strategy, why not have them come to you instead? It’s possible with inbound marketing. READ MORE