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. https://www.theeword.co.uk/blog/7-essential-ingredients-for-marketing-strategy
blog article
7 ESSENTIAL INGREDIENTS YOU NEED IN YOUR MARKETING STRATEGY
A good digital marketing strategy is a bit like a recipe for your favourite dish. Each requires a combination of subtle flavours. A dash of this, a dollop of that. The ingredients you use should complement each other, and they should collectively produce something tasty, nutritious, and filling. You can stop drooling now. We’re talking about your digital marketing. Whether it’s search engine optimisation, pay-per-click advertising, or paid amplification on social media, your digital strategy must be fully integrated and in line with the latest technological developments. With that in mind, here are the ingredients you’ll need in order to create a fully integrated, results-driven marketing strategy. READ MORE