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whitepaper
STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING
The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels. Yet today, the easy availability of new, low-cost technologies has created seismic shifts across communication mediums. Consumers are more connected, more informed and increasingly vocal about their choices and opinions. This sea change has directly impacted the way marketers approach their consumers, as well as the way they run their operations. DOWNLOAD