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whitepaper
ON-LINE-MATERIAL-ON-BUSINESS-TO-BUSINESS-MARKETING
Although many people have heard the term “business-to-business marketing,” not everyone knows exactly what it is. Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those companies operating. The most common business-to-business markets are manufacturers, resellers, the government and non-profit institutions. Most businesses that fall into these categories do make some money off of a consumer base; however, the majority of their capital is made off of other businesses. DOWNLOAD