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DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM
So, you’re bought in. Ready to go. You understand how important account-based marketing is to your business’s success. You’re ready to start executing. But how do you turn a great idea and a good strategy into action? How do you translate good intentions into results? This workbook was developed to be your guide. A strategic approach marketers use to find, engage and nurture decision-makers at predefined accounts, account-based marketing (ABM) is making its way into B2B marketing plans everywhere. In many cases, it’s becoming a “must have” line item for 2017.  DOWNLOAD