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. https://terminus.com/measure-account-based-advertising/
blog article
HOW TO MEASURE THE EFFECTIVENESS OF ACCOUNT-BASED ADVERTISING
Digital Marketers Are Looking at Advertising Through an Account-Based Lens. How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per thousand impressions, and cost per lead. While these KPIs certainly have value, they aren’t enough to demonstrate how you’re driving results through display advertising. After all, you would never stand up in front of your executive team and declare how impactful your ad CTRs have been on the business. READ MORE