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whitepaper
A B2B SOCIAL MEDIA WHITE PAPER FROM MICROSOFT ADVERTISING
In the last 18 months, the social media phenomenon has delighted, confounded and concerned marketers and advertisers all around the globe. They have had to learn quickly that the different ways consumers access the internet across multiple time zones, networks and devices is forcing them to change the way they do business. Traditionally, if a customer was unhappy with a product or service, they’d have to write a letter or call a company’s customer service line to register their complaint. DOWNLOAD