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. https://www.business2community.com/blogging/b2b-blogging-tips-create-articles-audience-cant-resist-02037237
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B2B BLOGGING TIPS TO CREATE ARTICLES YOUR AUDIENCE CAN’T RESIST
We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the idea that B2B blogging is boring because it isn’t if you pick the right topics. I know this will come as appalling news, but no one besides people at your company cares about your company. Before you say, “That’s ridiculous,” let me explain. While your future customers will come to see the value of the products and services you offer, they don’t care during their discovery phase. Rather, they are focused on what matters to them (their own needs and challenges). Central to any great B2B blog topic is the target audience. A topic that your target reader can’t resist is one that they care about and will impact their life, work, and relationships. READ MORE