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. https://www.econsultancy.com/blog/69905-a-five-step-planning-process-for-content-marketers-with-eight-useful-tools
blog article
A FIVE-STEP PLANNING PROCESS FOR CONTENT MARKETERS (WITH EIGHT USEFUL TOOLS)
I don’t doubt this approach has worked for some companies and people out there, but I often find that a lot of content marketing falters in the long term because of a lack of planning. A lack of planning means a lack of structure, and more than likely a lack of objectives. Not having these means increasing the probability of losing steam. Much better to plan out your approach first, and then come back to that on a revolving basis after seeing what worked (and more importantly, what didn’t). Over the years, I’ve become familiar with a process. Each block of this process might seem simple in isolation, but it’s when you put it in the right order that it really works. READ MORE