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whitepaper
B2B INFLUENCER MARKETING WHITEPAPER
Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support their strategy as well. B2B marketing, however, takes a vastly different approach than business to consumer (B2C). Unlike consumer facing brands, B2B marketers are not targeting a massive audience. They are trying to connect with a niche group of prospective clients, composed of senior decision makers. DOWNLOAD