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. http://www.b2bmarketingzone.com/edition/weekly-data-hygiene-privacy-2018-04-07?open-article-id=8072491&article-title=four-b2b-marketing-trends-that-wi
blog article
FOUR B2B MARKETING TRENDS THAT WILL DEFINE 2018
Eighteen is the age of adulthood, so perhaps it’s fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation. Like 18-year-olds (who are still teenagers, after all), some of these trends will still be developing—but will also get on track to shape or influence the future of marketing. In the new year, a combination of technology advances, organizational cultural shifts and buyer-behavior changes will pull B2B marketing in new directions. READ MORE