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whitepaper
THE NEW B2B MARKETING
You know that bit in The Wizard of Oz where Dorothy first wakes up in a strange, technicolour world, looks around, turns to Toto and delivers the classic understatement, “I’ve a feeling we’re not in Kansas any more”? If you’re a B2B marketer, you’ve probably got that post-Kansas feeling. You went to sleep one day in a black & white world of trade magazines, exhibitions and direct mail and woke up on some psychadelic, virtual planet. DOWNLOAD