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whitepaper
CONTENT IS KING: MEASURING THE ROI OF CONTENT MARKETING OPERATIONS
The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the seller. To compete in this buyer-empowered market, business-to-business companies have been forced to rethink how they market and sell their products and services. DOWNLOAD