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. http://www.influencerupdate.biz/news/67067/62-per-cent-of-b2b-marketers-prefer-video-as-a-advertising-format/
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LINKEDIN SURVEY FINDS 62 PER CENT OF B2B MARKETERS PREFER VIDEO AS AN ADVERTISING FORMAT
It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that that they think video is the most important communicative format. In addition to this, 26 per cent of the respondents said they intend to spend more than £300k on video advertisement in 2018. READ MORE