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whitepaper
THE CONTENT & COMMERCE COLLISION
Marketing and commerce have collided. As digital selling has evolved to replicate or replace the in-store buying experience, marketing content has become an integral component to inform and instill confidence in online shoppers that cannot handle physical goods. Because touch points (Web, store, mobile, social) are no longer tied to a single step in the purchase process, it has become impossible to predict whether consumers will use digital environments to research or transact. Therefore, valuable brand content must be dynamically delivered alongside a variety of other content and data elements related to the product, customers, and commerce to create a single destination that inspires, informs, sells – and most importantly, adapts to each shopper in the moment. This is the era of inspired selling. DOWNLOAD