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. https://performancein.com/news/2018/04/24/using-data-steer-your-content-marketing-strategy/
blog article
USING DATA TO STEER YOUR CONTENT MARKETING STRATEGY
Social media has become the go-to location for campaign planning, for sussing out new market opportunities, compiling data and reinforcing creative messaging. And why not? Social media scraping provides fantastic insight into the issues and motivations of a target audience. But it has one fundamental flaw: it is historic. Knowing in great depth what a key target individual was up in arms about last week is fabulous, but how relevant will that issue be next week, next month, or next year?  Jane Hales, managing partner at Sapio Research, outlines the value of a blended methodology to reveal the clear air topics that can give your content marketing strategy and business, the edge. READ MORE