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. https://marketeer.kapost.com/how-to-create-content-funnel/
blog article
HOW TO CREATE YOUR FIRST CONTENT FUNNEL IN 6 STEPS
I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for a few years, a handful of people in the company have done everything to get to this point, and they’ve (finally) got some seed or series-A funding that allows them to hire some help. That funding also brings a mandate to grow revenue. Investors want a return on their money. And they’d like to see it yesterday. While most companies in this position understand the value of strong content, they haven’t had the time or the resources to actually create anything. They’ve been relying heavily on a salesperson, some word of mouth, and referrals. But now they’re ready to build a content team and an inbound strategy. They want to turn on the machine, throw up a few eBooks, and watch the leads pour in. READ MORE