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. http://www.b2bmarketingzone.com/edition/daily-romi-merchandising-2018-04-23?open-article-id=8128575&article-title=how-does-abm-fit-with-inbound-market
blog article
HOW DOES ABM FIT WITH INBOUND MARKETING
What is Account-Based Marketing  (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. Also known as key-account targeting, Account Based Marketing (ABM) is a strategic marketing approach that treats a best-fit account (this may be a specific individual, a company, a vertical, or even a cluster - such as a group of job titles) as a market of one. READ MORE