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. https://www.econsultancy.com/blog/69989-how-to-position-your-brand-as-a-knowledge-centre-through-content
blog article
HOW TO POSITION YOUR BRAND AS A KNOWLEDGE CENTRE THROUGH CONTENT
Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not. This starts with your audience, understanding their needs and building your content strategy around their requirements.  It could be an opportunity to build something that is unique and remarkable within your industry sector, to become a knowledge centre for your audience. The primary aim of transforming your brand into a knowledge centre is to become the go-to destination for information, advice, helpful and relevant content tailored to the audience your brand is wanting to attract. This approach can help build an “anchor brand”, a phrase defined by Forrester in 2016 as a brand built on authority, trust and relevancy. Content provides the platform to help reconnect your brand with your audience needs. READ MORE