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. https://www.searchenginepeople.com/blog/17-digital-marketing-metrics-tracking-2018.html
blog article
17 DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING IN 2018
Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – creating websites, joining social media networks, marketing on online forums, using email marketing, adopting automation tools, and so on. But, there is one major problem. Although a large majority of the businesses that have gone digital are reporting positive growth, many aren’t measuring their progress. As long as revenue keeps coming in, very few bother to track where their sales are coming from, let alone the satisfaction levels of their buyers. READ MORE