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B2B CONTENT MARKETING: 2012 BENCHMARKS, BUDGETS & TRENDS
In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to content marketing? And how much has changed in the past year? To answer these questions, the Content Marketing Institute and MarketingProfs surveyed 1,092 marketers in August 2011.1 In this second annual survey, we uncovered some interesting findings. While we saw some unexpected changes between this year and last, we weren’t surprised to see that content marketing still ranks highly in the list of priorities for B2B marketers. Just as in 2010, 9 in 10 organizations market with content – regardless of company size or industry. DOWNLOAD