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. https://www.onmsft.com/news/new-microsoft-audience-network-uses-linkedin-and-bing-search-to-power-ai-driven-marketing-solutions
blog article
NEW MICROSOFT AUDIENCE NETWORK USES LINKEDIN AND BING SEARCH TO POWER AI DRIVEN MARKETING SOLUTIONS
Microsoft announced today the launch of the Microsoft Audience Network, a new AI-based display platform for advertisers that uses data from Bing, LinkedIn and others to target audiences. Powered by the Microsoft Graph, the new advertising network will help marketers reach their ideal customers across various online properties including MSN.com, Outlook.com, Microsoft’s Edge browser and “select high quality partner sites.”  “Microsoft Audience Network is built on Bing Ads platform and is powered by machine learning to guide audience segmentation, engagement prediction, personalized offer selection, and return on investment management,” explained Rik van der Kooi, the Corporate Vice President of Microsoft Advertising. “It also offers the convenience and power of a unified platform with Bing Ads, building on our search intelligence with a familiar experience, all to help deliver a great ROI.” READ MORE