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. https://blog.thomasnet.com/get-ready-for-the-amazon-ad-network
blog article
GET READY FOR THE AMAZON AD NETWORK?
Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars. Late last month, Amazon quietly stopped purchasing product listing advertisements from Google. These types of ads show up next to organic results when you search for items like "basketball sneakers" or "headphones." In the short term, this move will probably have little impact on manufacturers and industrial suppliers. In fact, the only change you might notice is ads from other retailers, like Walmart or Target, popping up more frequently in places where you previously saw Amazon ads. However, in the long term, the decision could have significant implications for B2B businesses and industrial marketers. For starters, Amazon clearly has ambitions beyond just being the place you go to order stuff when you don't feel like going to a store. The company wants to be a part of the modern digital business ecosystem. This ambition is reflected in the company's heavy investments in cloud-based technologies, which it dubs Amazon Web Services (AWS). The AWS umbrella encompasses cloud storage and communication, email, and document management solutions. It's already a $4.5 billion-a-year business — and it also happens to be one of Amazon's best bets in terms of profit margins. READ MORE