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. https://magazine.promomarketing.com/article/b2b-marketers-content-platform-effective/
blog article
LINKEDIN STUDY: 75% OF B2B MARKETERS BELIEVE VIDEO IS KING
For B2B marketers, the process of creating and refining a message that can be used to efficiently communicate with clients is a never-ending, but rewarding one. In marketing, the message is key, and making sure that potential and existing clients trust in it is the most vital goal of any marketing project. While this process faces many challenges, the question of which medium to use is perhaps one of the most pressing among them. In digital marketing, the options are numerous. With so many mediums available—email, social media, video, etc.—it can be difficult to decide where to focus your efforts. While it’s important to use all forms of digital media while undertaking a B2B marketing campaign, it makes the job a whole lot easier if you know which platforms will be more effective from the outset. READ MORE