Linkedin launches new ad targeting facility - Digital Minute

LinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’. The feature will allow brands to upload lists of the companies they already work with, or would like to work with in the future. This data will then be cross-referenced, allowing marketers the ability to grab the attention of the most relevant decision makers. With LinkedIn now having more than 414 million members worldwide, the platform is looking for ways to make it easier for advertisers to find the people that they want to attract, in the hope of sparking an interest from B2B marketers...

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Return On Now

Increase your website visibility, traffic, and lead flow. Austin Return On Now Internet Marketing LLC, founded by industry veteran Tommy Landry in Austin, TX, provides Internet Marketing Consulting in the following disciplines: Search Engine Optimization, Social Media Marketing, Pay Per Click (PPC) / Search Engine Marketing (SEM), Local SEO, Content Strategy, Content Marketing, and Content Generation, Web Analytics, Demand Generation, Lead Generation, SEO Training, Internet Marketing Coaching and Consulting.

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How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

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video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Return On Now

Increase your website visibility, traffic, and lead flow. Austin Return On Now Internet Marketing LLC, founded by industry veteran Tommy Landry in Austin, TX, provides Internet Marketing Consulting in the following disciplines: Search Engine Optimization, Social Media Marketing, Pay Per Click (PPC) / Search Engine Marketing (SEM), Local SEO, Content Strategy, Content Marketing, and Content Generation, Web Analytics, Demand Generation, Lead Generation, SEO Training, Internet Marketing Coaching and Consulting.

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