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Why localize your content for each target market?

Why Localize? of North American execs expect increase in foreign revenues think their company’s number of overseas clients will increase in the next three years admit that communication misunderstand- ings have stood in the way of a major cross-border transaction, incurring significant losses for their company At VIA we’re often asked “Why do I need to localize my marketing materials when everyone speaks English?” So we’ve compiled some statistics to illustrate the business value of localizing content for each target market...

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Searchmetrics

We help you attract an online audience and boost results with content that uniquely matches user intent. Using the deep learning insights of the Searchmetrics Suite and Searchmetrics Content Experience platform, we navigate the shifting priorities of search engines and help you outrank your competition. Search has evolved into a data-driven field that requires powerful software to guide companies through discovery, briefing, optimization and measurement of engaging storytelling.

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