Targeted Advertising - Good or Bad?: TWiT 451

Leo Laporte, Jolie O'Dell, John C. Dvorak, and Tim Stevens discuss behavioral targeted advertising...

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DiscoverOrg

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 500 fastest ­growing company three times over the past 5 years. DiscoverOrg's award­ winning solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively ­ all integrated into the leading CRM and Marketing Automation Tools in the market. DiscoverOrg's team of almost 200 in­house researchers refreshes every data point at minimum every 90 days ­ ensuring customers reach the right buyers with the right message at the right time.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

DiscoverOrg

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 500 fastest ­growing company three times over the past 5 years. DiscoverOrg's award­ winning solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively ­ all integrated into the leading CRM and Marketing Automation Tools in the market. DiscoverOrg's team of almost 200 in­house researchers refreshes every data point at minimum every 90 days ­ ensuring customers reach the right buyers with the right message at the right time.

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