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Marketer’s Guide to Preparing for the Marathon that’s ABM

"Implementing Account-Based Marketing is similar to running a long distance race. In order to successfully run a marathon, you need to have the proper training, preparation, equipment, and resources. The same holds true for Account Based Marketing. It’s an involved process that requires preparation, dedication and the proper tools and technologies to see the desired results. At Markistry, we’ve developed a data and analytics-driven revenue generating framework for Account-Based Marketing that spans the entire customer lifecycle journey. Take a look at our following infographic that outlines what you need to know to prepare for the marathon of implementing a successful ABM strategy. We’re here when you want to learn more."

Spotlight

Demandbase

Demandbase offers the only end-to-end ABM Platform that helps B2B companies identify, win and grow the accounts that matter most. Our success would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area.

Other Infographics

Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

AI and ML in B2B Marketing

Infographic | June 24, 2022

Artiﬁcial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

More Infographics

Marketer’s Guide to Preparing for the Marathon that’s ABM