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FACEBOOK AD TARGETING EXPLAINED

As a small business owner or marketer, you’ve likely seen the multitude of changes Facebook has made over the years to its advertising platform. What once started as a way to simply get a sidebar ad has morphed into a slew of options, giving you a massive degree of control over how you want to reach a potential audience.

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Avention

Avention, maker of OneSource Solutions, delivers smarter business insights to help companies get a deeper understanding of company, contact and market data. With an unparalleled breadth of data sources, deeper strategic analysis and continual updates, Avention provides accurate, timely information to drive growth and improve productivity through Account-Based Marketing programs, better prepared sales reps, strong go-to-market planning and higher close rates. Headquartered in Concord, MA with offices across North America, Europe and APAC, Avention has nearly 4000 customers worldwide.

Other Infographics

Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

FACEBOOK AD TARGETING EXPLAINED