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2019 Digital Trends: Advertising In Focus
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The 2019 Digital Trends: Advertising in Focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year.
Advertising has long been thought of as the glamorous, headline act within marketing as a whole. The digital age has brought opportunities for advertisers, but also high-profile challenges such as declining levels of consumer trust, a perceived lack of transparency in the programmatic ecosystem, and inconsistent measurement. Advertisers are looking for ways to address these challenges while continuing to benefit from what remains a highly effective discipline for creating sustained brand engagement and sales.
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