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25 years of digital advertising. Dizzying change. Amazing opportunity.
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1994. The first-ever banner ad launched. The first “click here.’ Now, 25 years later,spending on digital advertising is big business — and it’s becoming moresophisticated, more customer-focused, and more dynamic. That’s exciting.
At Adobe, we’ve been there from the early days — providing designers with digitalcreation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We’reproud to be part of advertising history and to be helping our customers succeed. Wecan’t wait to help lead the next 25 years of digital advertising.
Look back and look ahead with us — Now We’re 25: Digital Advertising Grows Up.
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