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The Total Economic Impact™ Of Adobe Experience Cloud
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Growing digital expectations and competition for empowered consumers and business buyers is forcing organizations to invest in new capabilities that enable them to optimize the value of their customer interactions.
Businesses across every industry are looking to digital experience technologies in order to deliver contextually relevant and personalized digital content, with 51% of global software decision makers revealing that they are increasing spend on digital experience solutions over the next 12 months.
These investments in experience are well-founded: An analysis of major brands’ financial performance across 18 industries using Forrester's Customer Experience Index (CX Index™) has shown per- customer annual revenue increases as high as $104 from a one-point improvement in CX score.2 Despite the evidence, only 14% of CX professionals say the benefit of investing in CX is well-established in their firm.
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