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Marketers: Manage Your Supply Chain
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B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic.
Adobe were one of the advertisers that were interviewed for this report. Learn how you can control your supply chain costs and put more of your marketing dollars to work.
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