Our world is becoming more dynamic and connected by the second. We are producing and consuming content at lightning speed, blasting an endlessly growing stream of data across the digital landscape. Every minute, we upload hundreds of hours of video, thousands of blog articles and millions of social media posts. Traditional marketing methods simply cannot keep up with this onslaught. For marketing professionals, content shock is as real and undeniable as it is for their target audiences.
Marketers must work smarter not harder with speed and quality at new levels of scale to meet exploding demand for fresh and personalized content, delivered seamlessly across an ever growing number of digital channels.
Download this paper from Accenture and Workfront to learn three essential tips to make your marketing team more effective.