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EMAIL CAMPAIGN DEPLOYMENT CHECKLIST

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  • Subject Line- Check for typos, personalization and character length. Make sure it won't get cut off. Desktop shows 60 characters and mobile shows 25-30.
  • Preheader and Footer- Have you updated them? Check for typos and all the fine print.
  • Business Address- The physical address of your business must be included.
  • Unsubscribe Webform- You must include the Web form URL.
  • Social Icons- Are they linked to the correct network?

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