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Personalized, Omnichannel Marketing: The New Business Priority
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Emerging digital engagement tactics help companies meet customers at their moment of need, via their channels and devices of choice.
This paper discusses the findings of Elevating the Customer Experience, a Data & Marketing Association study conducted by Winterberry Group and sponsored by Pitney Bowes. The study, conducted in January 2018, surveyed more than 450 North American marketing professionals — including advertisers, marketers, publishers, technology developers and marketing services providers. Unless otherwise noted, all statistics used in this paper come from Elevating the Customer Experience.
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