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Gartner Report: Five Lessons Successful Survivors Learned in the Transition to Subscription-Based Business Models
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What began as a trickle with the majority of new market entrants a few years ago has become a stampede of vendors wanting to move to a subscription business model. These new entrants wanted to lower the financial barriers to new technology adoptions, and enable better ongoing value to customers and sustainable, recurring revenue stream. Subscription business models are no longer just for software, with many hardware manufacturers outside of IT equipment offering subscription approaches for their business to provide better entry-level pricing and the ability to add features as customers mature and gain value from the initial experience.
Business model as traditional (license, plus maintenance) or subscription, including software as a service (SaaS)
Deployment model as on-premises, hosted or cloud
License model as perpetual, term or consumption/metered (pay as you go)
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