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Good things come in threes
Like advertising, audiences, and analytics
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Today, the best modern marketers can add another trio to the list: advertising, audiences, and analytics.
It’s a perfect combination. But the reality is, marketers struggle to successfully integrate these marketing and advertising tools. According to Winterberry Group and IAB, marketers are “grappling with as many as 30 or more distinct tools for analytics, adserving, attribution, retargeting, search, mobile and email marketing, CRM, social media, content management, and more.” That’s 30 different tools that simply aren’t talking to each other.
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