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CMOs: How You Can Leverage Data To Enhance Customer Experiences
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For today’s Chief Marketing Officers (CMOs), customer experience (CX) is a top priority. You need to deliver consistent CX across every business touchpoint, and this requires the right people, processes and systems. Increasingly, your job is also about data—it’s crucial that you’re gathering and analysing it to drive closer relationships with your customers.
Data is one of the most powerful tools available for building strong, lasting relationships with your customers. Whether you’re a B2C company trying to target an extremely specific demographic, or a B2B organisation trying to target your competitors’ clients, data can help you offer highly personalised, targeted marketing. And the level of granularity that’s achievable now is something we couldn’t have imagined even five years ago.
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