Account Based Data
GlobeNewswire | January 10, 2024
DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned 50 awards in G2’s Winter 2024 reports. This is the second consecutive quarter DemandScience has won 50 or more G2 awards. Highlights include: four Fastest Implementation awards, three Easiest To Do Business With awards, four Momentum Leader awards, nine Leader and 30 High Performer awards.
“Winning 50 G2 awards across our product portfolio underscores DemandScience’s ability to partner with our customers at any point in their demand generation campaign lifecycle to help them exceed their goals and realize a quantifiable ROI – which is vitally important during these times when marketers are expected to do more with less,” said Peter Cannone, Chair and CEO of DemandScience. “We value each and every customer and are especially proud of these G2 awards because they are based on verified reviews from real users of our solutions.”
DemandScience’s Winter 2024 G2 awards are both global and regional, including wins in the Americas, EMEA, and APAC.
Examples of recent, verified customer reviews of DemandScience on the G2 platform:
“The level of knowledge and attention the team provides is exceptional.” “They are very flexible, quick to respond and are thorough from beginning to end. I enjoy having a full program that provides the level of insight and lessons learned once the program wraps up. I’d recommend…”
“DemandScience - A win for Lead Gen.” “DemandScience is the best way to get highly qualified MQA (Marketing Qualified Accounts) using content syndication campaigns…”
“Klarity by DemandScience is the wind beneath my wings.” “Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience.”
DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 25 awards:
Award
Report
Easiest To Do Business With
Relationship Index for Enterprise Account-Based Web and Content Experiences
Easiest To Do Business With
Relationship Index for Enterprise Account-Based Advertising
Easiest To Do Business With
Relationship Index for Mid-Market Buyer Intent Data Providers
Fastest Implementation
Implementation Index for Mid-Market Account-Based Advertising
Momentum Leader
Momentum Grid Report for Account-Based Web and Content Experiences
Momentum Leader
Momentum Grid Report for Account-Based Advertising
Momentum Leader
Momentum Grid Report for Buyer Intent Data Providers
Momentum Leader
Momentum Grid Report for Lead Capture
Leader
Grid Report for Lead Capture
Leader
Enterprise Grid Report for Lead Capture
Leader
Small-Business Grid Report for Lead Capture
Leader
Americas Regional Grid Report for Lead Capture
Leader
EMEA Regional Grid Report for Lead Capture
Leader
Europe Regional Grid Report for Lead Capture
Leader
United Kingdom Regional Grid Report for Lead Capture
Leader
Enterprise Americas Regional Grid Report for Lead Capture
Leader
Small-Business Americas Regional Grid Report for Lead Capture
High Performer
Grid Report for Account-Based Advertising
High Performer
Grid Report for Buyer Intent Data Providers
High Performer
Enterprise Grid Report for Buyer Intent Data Providers
High Performer
Mid-Market Grid Report for Buyer Intent Data Providers
High Performer
Americas Regional Grid Report for Buyer Intent Data Providers
High Performer
Americas Regional Grid Report for Marketing Account Intelligence
High Performer
Europe Regional Grid Report for Account-Based Advertising
High Performer
Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers
Klarity by DemandScience, the company’s B2B marketing and sales Account Intelligence tool for building, sharing, and prioritizing contact lists has won 25 awards:
Award
Report
Fastest Implementation
Implementation Index for Small-Business Lead Intelligence
Fastest Implementation
Implementation Index for Marketing Account Intelligence
Fastest Implementation
Implementation Index for Sales Intelligence
High Performer
Small-Business Grid Report for Marketing Account Intelligence
High Performer
Small-Business Grid Report for Sales Intelligence
High Performer
Americas Regional Grid Report for Lead Intelligence
High Performer
Americas Regional Grid Report for Sales Intelligence
High Performer
EMEA Regional Grid Report for Lead Intelligence
High Performer
EMEA Regional Grid Report for Sales Intelligence
High Performer
Europe Regional Grid Report for Lead Intelligence
High Performer
Europe Regional Grid Report for Sales Intelligence
High Performer
United Kingdom Regional Grid Report for Lead Intelligence
High Performer
United Kingdom Regional Grid Report for Sales Intelligence
High Performer
Asia Regional Grid Report for Marketing Account Intelligence
High Performer
India Regional Grid Report for Marketing Account Intelligence
High Performer
Asia Pacific Regional Grid Report for Marketing Account Intelligence
High Performer
Mid-Market EMEA Regional Grid Report for Sales Intelligence
High Performer
Mid-Market Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business Americas Regional Grid Report for Lead Intelligence
High Performer
Small-Business Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Lead Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Sales Intelligence
High Performer
Small-Business Europe Regional Grid Report for Lead Intelligence
High Performer
Small-Business Europe Regional Grid Report for Sales Intelligence
High Performer
Small-Business United Kingdom Regional Grid Report for Sales Intelligence
“Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
For more information on G2 Research Scoring Methodologies, visit here. Learn more about what real users have to say at G2’s DemandScience page and Klarity by DemandScience page.
About DemandScience
DemandScience is the premier B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies, machine learning and data science innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram.
About G2
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.
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Core ABM
Demandbase | November 06, 2023
Demandbase, an AI-driven account-based go-to-market (GTM) leader, has been named a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms.
The recognition is based on Demandbase's completeness of vision and ability to execute and follows being named a Gartner Peer Insights Customers' Choice for ABM earlier this year.
Demandbase's CEO, Gabe Rogol, attributes the recognition to product innovations and positive customer reviews.
Demandbase, a pioneer in AI-driven account-based go-to-market (GTM), announces its recognition as a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms. This honor, which follows a comprehensive evaluation of nine vendors, is a testament to Demandbase’s comprehensive vision and its ability to execute effectively. Earlier this year, the company also received the Gartner Peer Insight Customers’ Choice for ABM.
Gartner defines ABM platforms as software that empowers B2B marketing and sales teams to implement ABM programs at scale, including account selection, planning, engagement, and reporting. These platforms facilitate the creation of target account lists by integrating first- and third-party data. Additionally, they may engage audiences by activating channels such as display advertising, social advertising, email, and sales engagement, using a combination of native capabilities and integrations.
Gabe Rogol, CEO of Demandbase, expressed his praise for the innovations the team had worked on by exclaiming,
We are honored to be recognized as a leader in the Gartner ABM Magic Quadrant once again this year. We believe this recognition is a reflection of the dedication and effort we’ve invested in our product over the past year, including innovations in connected TV advertising, non-English intent, new integrations, continuous improvement of our account intelligence, the release of workspaces for enterprises, simplified dashboards, UI improvements, and more. We also believe this recognition mirrors the consistently positive reviews we receive from customers through Gartner Peer Insights and on G2. We extend our gratitude to Gartner, our customers, and our entire team.
[Source – Cision PR Newswire]
According to the Magic Quadrant report, the essential capabilities of ABM platforms include:
Account-level intent data (proprietary and/or licensed) to understand customer behavior and buyer interest.
Multi-channel campaign orchestration and activation drive engagement and progression in the buyer’s journey.
Monitoring accounts and measuring analytics to quantify progress and performance across channels, campaigns, and programs
On the downside, Demandbase may face stiff competition from other vendors in the ABM market, such as 6sense, Terminus, and Roll Works. It may need to invest more in product development, marketing, and customer support to maintain its leadership position and customer satisfaction. Additionally, it may encounter challenges in integrating its platform with other systems and data sources, such as CRM, marketing automation, and analytics tools. On the upside, Demandbase can leverage its recognition as a leader and a customer’s choice to attract new customers and retain existing ones. It can also showcase its product innovations and customer reviews as proof of its value proposition and differentiation in the market.
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ABM Accounts
Collibra | November 08, 2023
Collibra receives multiple MarCom Awards, including two Platinum and three Gold Awards, recognizing achievements in design, publications, and podcast production.
Highlighted among Collibra's successful projects is 'The Data Download' podcast, which is focused on the data community, AI/ML, and data governance education.
The MarCom Awards, sponsored by the AMCP, celebrate creative excellence in marketing and communications, emphasizing the importance of creativity and branding in a competitive market.
Collibra, a renowned data intelligence company, has recently announced its remarkable success at the MarCom Awards, where it garnered numerous prestigious accolades for marketing and communications. The company's outstanding achievements were acknowledged with two Platinum Awards, three Gold Awards, and one Honorable Mention, spanning categories such as creative design, publications, and podcast production. One of the highlighted endeavors among these accolades was 'The Data Download,' a podcast dedicated to the data community, AI/ML, and data governance education.
The MarCom Awards are a prestigious platform that celebrates the exceptional achievements of creative professionals involved in the conception, direction, design, and production of marketing and communications materials and programs. The judges, who are seasoned industry experts, seek out companies and individuals whose talents transcend the conventional standards of excellence and serve as exemplars for the entire industry.
Collibra received the following awards:
Platinum Awards
Collibra Impact Report
Category: Creativity - Design | Annual Report / CSR
Collibra Impact Report
Category: Publications | Annual Report | CSR
Gold Awards
The Data Download Podcast by Collibra
Category: Web Based | Web Element | Podcast
Collibra Partner Program Brand Guide
Category: Creativity - Design | Identity Suite
Collibra Partner Program Brand Guide
Category: Creativity - Design | Program Guide
Honorable Mention
The Data Download Podcast by Collibra
Category: Creativity - Design | Identity Suite
MarCom stands as one of the most renowned and longstanding creative competitions globally. These awards are sponsored and evaluated by the Association of Marketing and Communication Professionals (AMCP), a leading organization with a 28-year history comprising thousands of creative professionals.
Denise Vu Broady, the Chief Marketing Officer for Collibra, remarked that in today's highly competitive market landscape, strong creativity, branding, design, and content have become more important than ever for brand differentiation. She expressed her enthusiasm in observing Collibra's efforts being acknowledged with multiple MarCom honors. She further conveyed her excitement in sharing this recognition with their broader team and extended her gratitude to them for their diligent efforts in earning these awards.
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