SHARE
Marketing Automation is more than Software.
It’s Strategy.
Get the Whitepaper
SHARE
While there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
The key is to think big, start small, and move quickly. In other words, the best results usually come from getting started with what you have today and then incrementally investing over time.
Don’t just automate your old processes when you are Introducing marketing automation into your organization.
New technology requires new ways of doing things. When it comes to automating marketing, the most
important thing to understand is that you still have to think.
Overall, be realistic about what resources you’ll require to achieve your objectives, but don’t let “perfect be the enemy of good.” Get started. See value. Then, evolve.
Download the Whitepaper Now
→
close X
Cookies are required to access some content on our site. Please check your browser's cookie settings and reload the page to try again.
Thank you for your interest. Your report is ready for downloading below.
*Required
You can only enter letters and basic numbers and symbols in this field
*Required
You can only enter letters and basic numbers and symbols in this field
*Required
Please enter your e-mail address correctly.
Phone Number
*Required
You can only enter numbers in this field, + - x. ().
*Required
*Required
*Required
You can only enter letters and basic numbers and symbols in this field
*Required
By downloading this content, you give your express consent to be contacted (by phone or email) by a representative from Adobe in regards to the content.