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Now we’re 25
Digital advertising grows up
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If you’re an ad industry veteran, chances are that you or someone you knew was camping by the fax machine, spending hours sending out buy orders and waiting for confirmations. Or perhaps you were mocking up print ads using early versions of PageMaker and saving files on SyQuest disks. Maybe you were still in school, rushing home so you could return in time for the start of an episode of Mr. Squiggle or Heartbreak High—or you were watching a worn-out copy on a videocassette recorder. Some of you might not have even been born yet.
Headlines during 1994 saw Eastern seaboard bushfires in New South Wales grip the nation, while MP John Newman was shot outside his home in Australia's first political assassination since 1997. Protests kicked off about Sydney Airport's third runway, and telephone numbers in Australia began transitioning to eight digits.
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